Visa resultat

Brand Management (Chalmers), TEK210

Your own effort

1. How large part of the teaching offered did you attend?

12 svarande

0%»		0		0%
25%»		0		0%
50%»		0		0%
75%»		5		41%
100%»		7		58%

Genomsnitt: 4.58

- Missed a fue lectures due to other responsibilities. » (75%)
- 90%» (100%)

Goals and goal fulfilment

2. How understandable are the course goals?

I have not seen/read the goals»		1		8%
The goals are difficult to understand»		1		8%
The goals give some guidance, but could be clearer»		3		25%
The goals clearly describe what I am supposed to learn»		7		58%

Genomsnitt: 3.33

3. Did the examination assess whether you have reached the goals?

No, not at all»		0		0%
To some extent»		6		50%
Yes, definitely»		4		33%
I don"t know/have not been examined yet»		2		16%

Genomsnitt: 2.66

- It is very hard to know whether you have met the expectations or not in this examination setting..» (To some extent)
- Generally good form of examination. I could not, however, relate them to the goals since I have not read them.» (I don"t know/have not been examined yet)
- Why is the evaluation sent out before we get our results?» (I don"t know/have not been examined yet)

Teaching and course administration

4. To what extent has the course literature and other material been of help for your learning?

Small extent»		3		25%
Some extent»		8		66%
Large extent»		1		8%
Great extent»		0		0%

Genomsnitt: 1.83

- It was more obvious in other courses. The articles was however good.» (Some extent)
- Slides!» (Large extent)

5. How well did the course administration, web page, handouts etc work?

Very badly»		0		0%
Rather badly»		2		16%
Rather well»		8		66%
Very well»		2		16%

Genomsnitt: 3

- Hard to make the live simulations work. Especially in that external platform» (Rather badly)
- Every lecturer should publish his or her digital presentation (powerpoint) "on time", we might need it for projects/tests/examination events. Lecturers from outside the core administration should be briefed on how to do this, if not, someone else should do it for them. » (Rather well)
- As always, sometimes one could have wished that lecture slides from external lecturers was made available earlier. » (Very well)

Study climate

6. How were the opportunities for asking questions and getting help?

Very poor»		0		0%
Rather poor»		0		0%
Rather good»		2		16%
Very good»		9		75%
I did not seek help»		1		8%

Genomsnitt: 3.91

7. How was the course workload?

Too low»		0		0%
Low»		0		0%
Adequate»		10		83%
High»		2		16%
Too high»		0		0%

Genomsnitt: 3.16

Lecturers

8. Jonas Lindgren (9h: Intro to brand management, Fundamental concepts in brand management, Brand strategy and portfolio management)

1»		2		16%
2»		3		25%
3»		3		25%
4»		3		25%
5»		1		8%
No opinion/Did not attend»		0		0%

Genomsnitt: 2.83

- Jonas is knowledgable but lacks passion and enthusiasm to get our attention. It"s like listening to a tape for 3 hours. » (1)
- Has knowledge in the field but is not to good at engaging the crowd, is a bit monotone in his speach and tends to explain one thing, then conclude the same thing and finnaly summerize the exact same thing... gets booring» (1)
- Very competent but lectures were to long and drawn out. Your feel disconnected from the information provided. More information at faster pace and alot more interactive work.» (2)
- Slides really good, and he seems like he knows a lot but he is not inspiring and having al those over in a row is not good..» (2)
- He knows a lot but doesn"t invite for questions and are unfortunately not inspiring. It is then hard to focus for four hours, and the rational is to leave the class and read up on the slides.. since they are very good and he doesn"t expand beyond that material.» (2)
- repetition to some extent» (3)
- Knowledgeable but could be more inspiring» (3)

9. Sebastian Palmgren (2h: Principles of brand valuation)

1»		0		0%
2»		0		0%
3»		0		0%
4»		9		75%
5»		2		16%
No opinion/Did not attend»		1		8%

Genomsnitt: 4.33

- interesting use of examples» (4)
- Understands the perspectives of the listener/student. Understandable.» (4)
- Interesting lecture with different approach! » (5)

10. Ulf Petrusson (2h: Fundamental brand elements: descriptive concept and distinctive mark)

1»		0		0%
2»		1		8%
3»		1		8%
4»		3		25%
5»		4		33%
No opinion/Did not attend»		3		25%

Genomsnitt: 4.58

- very inspirational and conceptual which is very enjoyable and i learn a lot from it, connecting the "dots"» (5)
- He knows a lot and is inspiring! » (5)

11. Christoffer Hermansson (2h: International trademark and marketing law)

1»		2		16%
2»		2		16%
3»		4		33%
4»		3		25%
5»		0		0%
No opinion/Did not attend»		1		8%

Genomsnitt: 3

- he only reads directly from his slides, might as well not attend his lectures, has been the same all the education (if he even appears)but when a dialogue is started he is very knowledgeble and "comes alive"» (1)
- Sorry but this time he didn"t deliver. His clases were way to compressed and I could barely hear what he was saying.» (1)
- repetition to a large extent» (2)
- Repetetive but useful.» (3)

12. Agnes Andersson, Setterwalls (3½, h: Trademark and marketing law in practice)

1»		0		0%
2»		0		0%
3»		4		33%
4»		5		41%
5»		2		16%
No opinion/Did not attend»		1		8%

Genomsnitt: 4

- always nice to see how it is done IRL» (4)
- Informative slides and useful content. » (4)

13. Wibeke Sorling, MAQS (2h: Introduction to franchising)

1»		0		0%
2»		0		0%
3»		3		25%
4»		5		41%
5»		1		8%
No opinion/Did not attend»		3		25%

Genomsnitt: 4.33

- always nice to see how it is done IRL» (4)

14. Lars Andersson (3h: Brand-based business models)

1»		0		0%
2»		0		0%
3»		1		8%
4»		9		75%
5»		2		16%
No opinion/Did not attend»		0		0%

Genomsnitt: 4.08

15. Caroline Fjellner, Andreas Kåreby, Lynx Eye (2h: Brand management in practice)

1»		0		0%
2»		0		0%
3»		1		8%
4»		4		33%
5»		6		50%
No opinion/Did not attend»		1		8%

Genomsnitt: 4.58

- Best guest lecture ever! » (5)
- always nice to see how it is done IRL» (5)
- really good» (5)
- Very good lecture! relevant» (5)

16. Tony Leidenkrantz, Leidenkrantz & Partners (2h: Branding in M&A)

1»		0		0%
2»		0		0%
3»		2		16%
4»		3		25%
5»		6		50%
No opinion/Did not attend»		1		8%

Genomsnitt: 4.5

- always nice to see how it is done IRL» (4)
- Really good! » (5)
- :)» (5)
- VERY interesting and i learned a lot, but mostly from the discussions, very good lecturer and interesting models as well as real life experience» (5)
- Very good lecture! relevant» (5)

Summarizing questions

17. What is your general impression of the course?

Poor»		0		0%
Fair»		1		8%
Adequate»		2		16%
Good»		7		58%
Excellent»		2		16%

Genomsnitt: 3.83 (bidrar till totalt genomsnitt/jämförelseindex)

- I think that more value could have been extracted if the examination events were not only power points and live session. Maybe a smaller written assignment/case could have been useful. Perhaps individual?» (Adequate)
- did not thing it would be as "legal" as it was, did not really understand that from the information handed out on forehand» (Good)

18. What should definitely be preserved to next year?

19. What should definitely be changed to next year?

20. Additional comments