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Business marketing and purchasing 2012q4, TEK 260

Status: Avslutad
Öppen för svar: 2012-12-20 - 2013-01-20
Antal svar: 30
Procent av deltagarna som svarat: 48%
Kontaktperson: Frida Lind»
Utbildningsprogram som genomför enkäten: Chalmers: masterskurs

Your own effort

1. How many hours per week did you spend on this course?

We mean total time, that is, it comprises the time you spent in class and the time you spent on your own work. Try to estimate the average time over the entire study period.

30 svarande

At most 15 hours/week»12 40%
Around 20 hours/week»10 33%
Around 25 hours/week»6 20%
Around 30 hours/week»2 6%
At least 35 hours/week»0 0%

Genomsnitt: 1.93

- The reports took a lot of time!» (Around 20 hours/week)
- Varying with deadlines and exam period» (Around 25 hours/week)

2. How large part of the teaching offered did you attend?

30 svarande

0%»0 0%
25%»5 16%
50%»7 23%
75%»8 26%
100%»10 33%

Genomsnitt: 3.76

Goals and goal fulfilment

The course syllabus states the course goals in terms of learning outcomes, i.e., knowledge, skills and attitudes to be acquired by the student during the course.

3. Are the goals reasonable considering your background and the number of credits?

Answer this this question and the succeeding one, only if you do know the course goals.

29 svarande

Yes, the goals seem reasonable»29 100%
No, the goals are set too high/low»0 0%

Genomsnitt: 1

4. Have the content of the course helped you to achive the goals?

29 svarande

Yes, definitely»13 44%
To some extent»16 55%
No, not at all»0 0%
I don"t know/have not been examined yet»0 0%

Genomsnitt: 1.55

- good introduction to business marketing and purchasing» (Yes, definitely)

Teaching and course administration

5. To what extent has the lectures by Chalmers teachers been of help for your learning?

29 svarande

Great extent»2 6%
Large extent»13 44%
Some extent»9 31%
Small extent»5 17%

Genomsnitt: 2.58

- Hard to keep focus during the lectures due to the length of especially the Monday lecture. I also think the lectures could be made more interesting.» (Some extent)

6. To what extent has the course literature been of help for your learning?

- the course book
- the compendium
- the articles

30 svarande

Great extent»3 10%
Large extent»12 40%
Some extent»15 50%
Small extent»0 0%

Genomsnitt: 2.4

- Mest från kompendiet, nästan inget från boken och inget från artiklarna, men powerpointsen från fö var kanon.» (Large extent)
- However, I think that the course book is a bit to informative which makes it hard to establish what is important and what is not. » (Large extent)
- Not so much the course book » (Some extent)
- Kompendiet was good, the book wasn´,t unfortunately. I used it more like a dictionary.» (Some extent)
- The compendium was good but the book was not that great.» (Some extent)

7. To what extent has the Marketing project been of help for your learning?

30 svarande

Great extent»7 23%
Large extent»14 46%
Some extent»9 30%
Small extent»0 0%

Genomsnitt: 2.06

8. To what extent did the guest lectures contribute to your learning?

30 svarande

Great extent»5 16%
Large extent»8 26%
Some extent»10 33%
Small extent»7 23%

Genomsnitt: 2.63

- Most of the guest lectures were really interesting, especially the one"s from Ohde & Co and Teknosell.» (Large extent)

9. How well did the course administration, web page, handouts etc work?

30 svarande

Very well»15 50%
Rather well»13 43%
Rather badly»2 6%
Very badly»0 0%

Genomsnitt: 1.56

- I"d like to have the slides in advance to take comments on them» (Rather well)
- The tutoring sessions for the groupwork were almost useless» (Rather badly)

Study climate

10. How was the total workload this study period?

29 svarande

Too low»1 3%
Low»1 3%
Adequate»16 55%
High»8 27%
Too high»3 10%

Genomsnitt: 3.37

11. How was the course workload?

30 svarande

Too low»1 3%
Low»2 6%
Adequate»20 66%
High»6 20%
Too high»1 3%

Genomsnitt: 3.13

12. How well has cooperation between you and your fellow students worked?

30 svarande

Very well»9 30%
Rather well»13 43%
Rather poorly»6 20%
Very poorly»2 6%
I did not seek cooperation»0 0%

Genomsnitt: 2.03

- I had problems because at the beginning we were 5 in the project and eventually ended up in only 3» (Rather well)
- I projectet var en jättebra och de andra två var väldigt sporadiska. Som svensk känns det som att det förväntas att man ska fixa allt och att utbytesstudenterna ska få allt serverat och kan komma och gå som de vill. Vad det gällde intervjuer och project coordinering» (Rather poorly)
- Most of my fellow students did not work at all, but there is no peer review, so there is no way of being honest without messing with them.» (Rather poorly)
- The project did not work as well as it could, in my group of four I did most of the work while other students performed poorly and took no responsibility for the result.» (Rather poorly)
- Very uneven workload between the members of the Marketing project since I contributed much more than some of the others. Nor was there any interest from the others to work together but everyone just wanted to work on there own.» (Very poorly)


13. To what extent did the written exam reflect the course content?

30 svarande

Great extent»8 26%
Large extent»14 46%
Some extent»8 26%
Small extent»0 0%
Did not participate»0 0%

Genomsnitt: 2

- Det är bara störande att utbytesstudenterna i vår projectgrupp troligtvis har haft mer tid att plugga på tentan när de åkt iväg på sina resor medans vi svenkar fått arbeta med projektet. Obs jag är ej rasist.» (Large extent)
- Altough i think there should have been a question about segmentation, differentiation or positioning since those areas are important parts of the course.» (Large extent)
- Different from mock exams uploaded, many secondary questions (topics not deepened enough in class and the book) » (Some extent)
- The questions were very specific. The definitions of the last sentence were on ancillary topics and the first question was far too broad.» (Some extent)

14. To what extent did the Marketing project reflect the course content?

30 svarande

Great extent»5 16%
Large extent»19 63%
Some extent»6 20%
Small extent»0 0%

Genomsnitt: 2.03

Summarizing questions

15. What is your general impression of the course?

30 svarande

Excellent»4 13%
Good»14 46%
Adequate»9 30%
Fair»2 6%
Poor»1 3%

Genomsnitt: 2.4

- Frida shoud speak more londly during the lecture. Some of the students could not stop chatting during the lecture. Frida should take good control of the lecture discipline。,» (Good)
- The tutor should help more in the choice of the company for the groupwork. Furthermore, there should be the possibility to choose also industrial services and firms outside Goteborg, otherwise the exchange students would not be able to get any contact. It should be a course for everybody, not just for the Swedish students (that in my case was the laziest one, so it was hard to find some company). » (Good)
- I request more interesting lectures and case based education. » (Adequate)

16. What should definitely be preserved to next year?

- The marketing project is a good way both to learn marketing and to exchange knowledge with teammates »
- Marketing project and guest lectures are very appropriate»
- The project, however it is difficult to find a firm to work with and the final deadline is too soon. It should be after all topics have been covered and after the presentations so we can have additional feedback »
- the Marketing project»
- everything»
- Market project»
- Guest lectures»
- The group project»
- guest lectures, project»
- course project and guest lecture»
- The marketing project, the guest lectures and the consultation frequency. »
- The program was nice and complete. However I would add some case studies on real companies, different from the usual SKF etc... They are boring and everyone has studied them thousands of time.»
- project»
- The group project The format of the lectures, it was good The slides were also good, they were easy to follow and if you missed a lecture most information could be found on them. The compendium was also good and should be preserved to next year.»
- Work Project.»

17. What should definitely be changed to next year?

- I think that the course should be preserved entirely »
- marketing project should have more load on the final grade»
- Det borde vara obligatorisk närvaro på redovisningen. och så borde alla i projektgruppen få utvärdera varandra vilket borde ligga till grund för fördelning av betygen.»
- Should deal marketing issues with strategic management, and operations management extensively. and change the course as marketing management»
- Improve compendium»
- Less forums on the home exam, more on the project or the presentations»
- slides always online before the lecture, more guidelines for old exams, less focus on relationships but more on strategic issues»
- I don"t think the marketing project should generate any points and be such an important part of the examination i.e. one should only be able to pass or fail. This would solve some of the problems with uneven workload. »
- For what it is worth the groupwork, there should be more freedom in the choice of the company, that is for sure.»
- the chalmers lectures should be more alive»
- Less guest lectures The project should be without score since it was very hard working with the group and the score may destroy chances of getting the grade you want and deserve. Also group members who do not take responsibility for the project get the same score as people actually doing all the work, which feels unfair. Make it a pass or fail project. Change the book, or skip it and ad more to the compendium. Maybe there can be some additional reading instructions if the book is perserved since it was really hard to find your way in it, the register in the back was pretty much useless. Another suggestion is to have some questions to each lecture that the students should be able to answer after reading the associated litterature and attending the lecture. This could help the studying and motivate the students to read the texts before the lecture.»
- The points assigned to the work project, it deserves more points considering the effort needed.»

18. Additional comments

- thank you frida»
- Nothing to add»

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