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Brand Management, TEK210

Your own effort

1. How large part of the teaching offered did you attend?

7 svarande

0%»		0		0%
25%»		0		0%
50%»		0		0%
75%»		1		14%
100%»		6		85%

Genomsnitt: 4.85

Goals and goal fulfilment

2. How understandable are the course goals?

I have not seen/read the goals»		4		57%
The goals are difficult to understand»		0		0%
The goals give some guidance, but could be clearer»		0		0%
The goals clearly describe what I am supposed to learn»		3		42%

Genomsnitt: 2.28

- I can not remember that we have talked about it during class.» (I have not seen/read the goals)

3. Did the examination assess whether you have reached the goals?

No, not at all»		0		0%
To some extent»		4		66%
Yes, definitely»		2		33%
I don"t know/have not been examined yet»		0		0%

Genomsnitt: 2.33

- I haven"t read the syllabus, however I feel that the examination were very good to catch the content of the lectures.» (?)
- A bit strange with start with graded simulations before you"ve got the whole picture. First examination started after 2 hours of lecturing.» (To some extent)

Teaching and course administration

4. To what extent has the course literature and other material been of help for your learning?

Small extent»		1		14%
Some extent»		3		42%
Large extent»		3		42%
Great extent»		0		0%

Genomsnitt: 2.28

- I have read everything but I don"t feel that it was examinated in any way or that I had an andvantage in any way by reading it. The cours book was not that good. There is better books that cover both what"s in the book and in the articles.» (Small extent)
- It doesn"t feel that the articles are neccessary to pass the course but they really help you get a better understanding of the subject and extend your knowledge. Keep them.» (Large extent)

5. How well did the course administration, web page, handouts etc work?

Very badly»		2		28%
Rather badly»		1		14%
Rather well»		2		28%
Very well»		2		28%

Genomsnitt: 2.57

- The distrubution of information has not been good in this cource at all! The information we have got is often wrong (ex 30 min for a 20 question multiole choice. It was 15 min 10 questions and NOT only multiple choise). Also the whole simulation/case was never explained ande everyone was suprised when we had a hand in on wendsday when it said friday on the schedule. Apperently also case info was upploded on Moodel something that we found half way during the cource and could had been usefull for those who had not read the course befor!» (Very badly)
- Couldn"t log in on Moodle until I got my password manually from after a couple of days.» (Rather badly)
- My only though is that it might be good to get the results from the hand-ins during the course so that you know if you have to improve yourself. I understand that it takes time but one part of the course actually provided us with results quite fast.» (Very well)

Study climate

6. How were the opportunities for asking questions and getting help?

Very poor»		0		0%
Rather poor»		0		0%
Rather good»		3		42%
Very good»		4		57%
I did not seek help»		0		0%

Genomsnitt: 3.57

7. How was the course workload?

Too low»		0		0%
Low»		0		0%
Adequate»		4		57%
High»		3		42%
Too high»		0		0%

Genomsnitt: 3.42

- We read an other course at the same time» (High)
- I was » (High)

Lecturers

8. Jonas Lindgren (5 lectures)

Poor»		0		0%
Adequate»		2		28%
Good»		2		28%
Very good»		1		14%
Excellent»		2		28%
No opinion/Did not attend»		0		0%

Genomsnitt: 3.42

- Always shows up a few minutes after we are supposed to start and then goes and get the projector. This should be prpared until we start and I feel that those 15*5 minutes of my time I could had spent on studying on other things. Sometimes it also feels like he cant answer the questions proparly and that the examples are not that thought trough.» (Adequate)
- Jonas was late more or less every morning and there was often struggle with the projector resulting in that lectures started 15 min later than they should have. » (Good)
- However, he needs to be in time. Especially since he knows he has to catch a projector every time. Usually we begun a few minutes late and then the students will adjust thier habits to this and also be late. » (Excellent)

9. Ulf Petrusson (1 lecture: Branding as a claim and establishment of a communicative relationship)

Poor»		0		0%
Adequate»		0		0%
Good»		1		14%
Very good»		1		14%
Excellent»		2		28%
No opinion/Did not attend»		3		42%

Genomsnitt: 5

- However, I sometimes have a little bit hard to follow him since he sometimes talks about abstract things. But I think it has to do more with me than his way of lecture.» (Excellent)
- Could not attend» (No opinion/Did not attend)

10. Mango Kask (1 lecture: Franchising in practice)

Poor»		0		0%
Adequate»		0		0%
Good»		0		0%
Very good»		2		28%
Excellent»		3		42%
No opinion/Did not attend»		2		28%

Genomsnitt: 5

11. Anders Sundelin (1 lecture: Introduction to brand valuation)

Poor»		0		0%
Adequate»		0		0%
Good»		2		28%
Very good»		1		14%
Excellent»		4		57%
No opinion/Did not attend»		0		0%

Genomsnitt: 4.28

- A bit hard to grasp when not going further and actually performing an evaluation.» (Good)
- Very clear.» (Excellent)

12. Lars Andersson (3 lectures)

Poor»		0		0%
Adequate»		0		0%
Good»		0		0%
Very good»		2		28%
Excellent»		5		71%
No opinion/Did not attend»		0		0%

Genomsnitt: 4.71

- Very good lectures as well as good administration. Furthermore, I appreciate that he walked around Vasa during a simulation just to see if we has any questions.» (Excellent)
- Great except that we where started to get examined before we had a fair chains to learn and understand the incept of franchising.» (Excellent)

13. Tony Leidenkrantz (1 lecture: Branding in M&A)

Poor»		0		0%
Adequate»		0		0%
Good»		0		0%
Very good»		1		16%
Excellent»		4		66%
No opinion/Did not attend»		1		16%

Genomsnitt: 5

- Very interesting lecture!» (Excellent)

Summarizing questions

14. What is your general impression of the course?

Poor»		0		0%
Adequate»		1		14%
Good»		2		28%
Very good»		2		28%
Excellent»		2		28%
No opinion»		0		0%

Genomsnitt: 3.71

- I have already taken a course in Brand management and was told by Christoffer that this course should have more focus on the legal aspects which I don"t think it did. I do not feel that I have learned that much and based on previous experience I think that a lot of relevant models are missing. » (Adequate)
- I"m on the CSE track and we had mandatory presentations and assignments in the IEFS course which more or less ruined the first two weeks (of three) of the Brand Management course. » (Good)

15. What should definitely be preserved to next year?

16. What should definitely be changed to next year?