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Brand Management - GS

Status: Avslutad
Öppen för svar: 2011-03-29 - 2011-04-06
Antal svar: 4
Procent av deltagarna som svarat: 36%
Kontaktperson: Anneli Hildenborg»

Your own effort

1. How many hours per week did you spend on this course?

We mean total time, that is, it comprises the time you spent in class and the time you spent on your own work. Try to estimate the average time over the entire study period.

4 svarande

<25 hours/week»0 0%
25-35 hours/week»1 25%
35-45 hours/week»2 50%
>45 hours/week»1 25%

Genomsnitt: 3

2. How large part of the teaching offered did you attend?

4 svarande

0%»0 0%
25%»0 0%
50%»0 0%
75%»1 25%
100%»3 75%

Genomsnitt: 4.75

- I would say about 85-90% but that option din"t exist.» (75%)

Goals and goal fulfilment

The course syllabus states the course goals in terms of learning outcomes, i.e., knowledge, skills and attitudes to be acquired by the student during the course.

3. How understandable are the course goals?

4 svarande

I have not seen/read the goals»0 0%
The goals are difficult to understand»0 0%
The goals give some guidance, but could be clearer»2 50%
The goals clearly describe what I am supposed to learn»2 50%

Genomsnitt: 3.5

- I think the goals are good, but it is always hard to get a clear view in the beginning of the courses» (The goals give some guidance, but could be clearer)

4. Are the goals reasonable considering your background and the number of credits?

Answer this this question and the succeeding one, only if you do know the course goals.

4 svarande

No, the goals are set too low»0 0%
Yes, the goals seem reasonable»4 100%
No, the goals are set too high»0 0%

Genomsnitt: 2

5. Did the examination assess whether you have reached the goals?

4 svarande

No, not at all»0 0%
To some extent»1 25%
Yes, definitely»3 75%
I don"t know/have not been examined yet»0 0%

Genomsnitt: 2.75

Teaching and course administration

6. How well did the course administration work? (scheduling, news and announcements, moodle updates, etc)

- Very good»
- The changes on the schedules were not well communicated.»
- Quite good. However, shudule changes could be anonced in a clearer manner. »
- Good, there where some issues with cancelled lectures that where announced very late, but as long as you checked Moodle before going to class there where no big issues.»

Study climate

7. How were the opportunities for asking questions and getting help?

4 svarande

Very poor»0 0%
Rather poor»0 0%
Rather good»1 25%
Very good»3 75%
I did not seek help»0 0%

Genomsnitt: 3.75

- fast response on e mails » (Rather good)

8. How well has cooperation between you and your fellow students worked?

4 svarande

Very poorly»0 0%
Rather poorly»0 0%
Rather well»1 25%
Very well»3 75%
I did not seek cooperation»0 0%

Genomsnitt: 3.75

9. How was the course workload?

4 svarande

Too low»0 0%
Low»0 0%
Adequate»3 75%
High»1 25%
Too high»0 0%

Genomsnitt: 3.25

Summarizing questions

10. What is your overall impression of the course as a whole? Please motivate your answer!

- Very good - Tested the creativity in a very good way. The course also had a good structure. »
- Nice course. but maybee a bit un focused. the subject is a bit fluggy »
- Very interesting and fun with good lectures and interesting assignments.»

11. What would you recommend us to do differently next year, do you have suggestions for improvements?

- A more thorough case on module 3, perhaps in expense of some of the assignments on franchise or module 2.»
- The last week of the course was very intense and there were many assignments in a short period of time. This has advantages and I learned a lot, but there was little time for reflection.»

12. What is your overall impression of the course"s first module "Introduction to branding", in terms of structure, content and overall learning experience?

- Since I have a business background - this module felt a bit basic for me, interesting simulation though that tested my creativity. »
- Good»

13. What is your overall impression of the course"s second module "Evaluating and building brands", in terms of structure, content and overall learning experience?

- Good - Interesting case that really tested creativity. Lectures were more interesting than normal.»
- Good»

14. What is your overall impression of the course"s third module "Brand strategy and brand portfolio management", in terms of structure, content and overall learning experience?

- Could be improved - it was rather little in terms of content and the case was quite small. Would have preferred a bigger case on this module and a smaller on the second module instead. »
- Interesting case»

15. What is your overall impression of the course"s fourth module "Leveraging brands as assets", in terms of structure, content and overall learning experience?

- Very good - plus for the different kinds of examinations.»
- Very interesting, but as I said before, very intense.»

16. Do you have any additional comments you would like to make, which have not been covered adequately by this evaluation?

- No»

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