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Brand Management - Chalmers, TEK210

Status: Avslutad
Öppen för svar: 2011-03-29 - 2011-04-06
Antal svar: 7
Procent av deltagarna som svarat: 38%
Kontaktperson: Anneli Hildenborg»

Your own effort

1. How many hours per week did you spend on this course?

We mean total time, that is, it comprises the time you spent in class and the time you spent on your own work. Try to estimate the average time over the entire study period.

7 svarande

<25 hours/week»0 0%
25-35 hours/week»1 14%
35-45 hours/week»4 57%
>45 hours/week»2 28%

Genomsnitt: 3.14

- Average workload. » (35-45 hours/week)
- The time table was full with lectures, simulations and group works, which is why a lot of time in the evenings and weekends had to be dedicated to reading. » (>45 hours/week)

2. How large part of the teaching offered did you attend?

7 svarande

0%»0 0%
25%»0 0%
50%»1 14%
75%»0 0%
100%»6 85%

Genomsnitt: 4.71

Goals and goal fulfilment

The course syllabus states the course goals in terms of learning outcomes, i.e., knowledge, skills and attitudes to be acquired by the student during the course.

3. How understandable are the course goals?

7 svarande

I have not seen/read the goals»1 14%
The goals are difficult to understand»1 14%
The goals give some guidance, but could be clearer»2 28%
The goals clearly describe what I am supposed to learn»3 42%

Genomsnitt: 3

- AS the course is too short and full of different topics it is hard to capture what exactly what is exactly the focus is. » (The goals give some guidance, but could be clearer)

4. Are the goals reasonable considering your background and the number of credits?

Answer this this question and the succeeding one, only if you do know the course goals.

6 svarande

No, the goals are set too low»0 0%
Yes, the goals seem reasonable»6 100%
No, the goals are set too high»0 0%

Genomsnitt: 2

5. Did the examination assess whether you have reached the goals?

6 svarande

No, not at all»0 0%
To some extent»0 0%
Yes, definitely»5 83%
I don"t know/have not been examined yet»1 16%

Genomsnitt: 3.16

Teaching and course administration

6. How well did the course administration work? (scheduling, news and announcements, moodle updates, etc)

7 svarande

Very badly»0 0%
Rather badly»3 42%
Rather well»2 28%
Very well»2 28%

Genomsnitt: 2.85

- many delayed/cancelled lectures» (Rather badly)
- A lot of changes in time table have been made in the last moment, and important lectures canceled. » (Rather badly)
- Have not recived all the lecture material from the seminars and lectures we had!» (Rather well)
- Many cancelled and changed lectures, sometimes not communicated as clearly as could have been done.» (Rather well)
- I think the structure of the moodle portal was much better than during the PIE-course. It was also good that the course litterature was connected to the lectures. It gave good guidance to the readif» (Very well)

Study climate

7. How were the opportunities for asking questions and getting help?

7 svarande

Very poor»0 0%
Rather poor»0 0%
Rather good»3 42%
Very good»4 57%
I did not seek help»0 0%

Genomsnitt: 3.57

8. How well has cooperation between you and your fellow students worked?

7 svarande

Very poorly»0 0%
Rather poorly»0 0%
Rather well»2 28%
Very well»5 71%
I did not seek cooperation»0 0%

Genomsnitt: 3.71

- We had some issues with groupdynamics. :) » (Rather well)

9. How was the course workload?

7 svarande

Too low»0 0%
Low»0 0%
Adequate»3 42%
High»4 57%
Too high»0 0%

Genomsnitt: 3.57

- However the course was too short for the amount of information we had to learn. » (Adequate)
- The last week was borderline to what was manageable» (High)

Summarizing questions

10. What is your overall impression of the course as a whole? Please motivate your answer!

- The lectures mostly were very good, although would like to have a bit more emphasis on franchising!»
- overall good, but dufficult to see the red theread in the whole course»
- good and rewarding»
- Very good. I feel that I have learned a lot about branding during the course.»
- Very interesting course, but would have been better to focus rather on the management side than on the law side. »
- Very good. Relevant and well structured. Good guest lectures.»
- It was an interesting course, felt good to do something other than patents for a change.»

11. What would you recommend us to do differently next year, do you have suggestions for improvements?

- Communicate better the tasks be a bit more explicit. As well upload the lecture slides instantly!»
- add the creativity aspect in the course»
- schedule in google or ical files. direct feedback was VERY good, do that to all assignments if it"s possible and to the other, faster feedback. »
- The book was not the best I have seen. It was very heavy to read and I felt that it was difficult to get an overview of the content.»
- Have the course longer with more lectures with more people actually working in the brand management. »
- No, not realy. Very good cases. »
- Make this course 5 weeks, and take away one week from the patent course before it. It feels to stressed!»

12. What is your overall impression of the course"s first module "Introduction to branding", in terms of structure, content and overall learning experience?

- Was very good learned a lot!»
- hard to separate the modules, no clear difference to me»
- I feel that the introductory lecture (introduction to marketing) was on a to low level. I think that it could be more useful to provide extra reading tips for the ones that has not been working with marketing before. »
- At the beginning the lectures were quite basic, they could have been addressed to more complicated topics. »
- Very Good. »
- Slow start of the course, many days off etc. Strange with such a short course.»

13. What is your overall impression of the course"s second module "Evaluating and building brands", in terms of structure, content and overall learning experience?

- Good and interesting!»
- hard to separate the modules, no clear difference to me»
- Very good case and it is always nice to get the hands on perspective from Gregory. A drawback was that the presentations were held on moday the week after. It got very intensive with work during the weekend. It is much more convenient when the deadlines are at the end of the week.»
- Very good»
- Very good. »

14. What is your overall impression of the course"s third module "Brand strategy and brand portfolio management", in terms of structure, content and overall learning experience?

- Found out a lit of new information and experience!»
- hard to separate the modules, no clear difference to me»
- Interesting guest lectures and good variation with the marvel case. The problem with the harvard case is that the work load is often not enough to give tasks to four persons»
- The most interesting part of the course»
- Very good.»

15. What is your overall impression of the course"s fourth module "Leveraging brands as assets", in terms of structure, content and overall learning experience?

- This was the best part I clearly understood have to leverage on brands!»
- hard to separate the modules, no clear difference to me»
- Very intensive and interesting week. It could have been good with an article that covers the strategic aspects of franchising.»
- Very good»
- Very good. »

16. Do you have any additional comments you would like to make, which have not been covered adequately by this evaluation?

- I think it was very good that Jonas attended to the guest lectures so that he could assure that the lectures held sufficient quality.»
- I felt that the course was lacking of how actually to build a brand. We looked the the cases with existing famous brands and didn´,t have any information about how to come up with the adequate colors, adequate image, positioning strategy, how to create the necessary customer perception. May be something of a consumer psychology would be a good complement to the course. »

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