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Strategy and Marketing for a Knowledge Based Business, CIP081

Status: Avslutad
Öppen för svar: 2011-01-17 - 2011-02-08
Antal svar: 18
Procent av deltagarna som svarat: 62%
Kontaktperson: Tobias Fredberg»

1. Which master program are you in?

18 svarande

CSE»8 44%
GIBBS»6 33%
TET»4 22%

Genomsnitt: 1.77

Overall impression

2. What is your general impression of the course?

18 svarande

Poor»0 0%
Fair»0 0%
Adequate»2 11%
Good»7 38%
Excellent»9 50%

Genomsnitt: 4.38 (bidrar till totalt genomsnitt/jämförelseindex)

- Sometimes the long days made me lose consentration, which was too bad since I most of the time really enjoyed the topics. The synchronization with the other courses could have been better. » (Good)
- Very well planed course and very good active and practical sessions.» (Good)
- This was the course I enjoyed the most this year» (Excellent)
- Really enjoyed the group sessions we had during each class and the dialog it created» (Excellent)
- Very good with the lecture structures where we alter quick group tasks with short presentations. Efficient.» (Excellent)

3. To what degree was the course useful for the development of your business plan?

18 svarande

Not at all»0 0%
Low degree»0 0%
Ok»4 22%
High degree»13 72%
The course was very useful»1 5%

Genomsnitt: 3.83 (bidrar till totalt genomsnitt/jämförelseindex)

- Since we changed project the first modules could not be included. The strategy thinking was however useful and if we would have had the same project all over usefullness would have been higher.» (Ok)
- Since we changed project in the middle it is difficult to say but I think the papers were a bit more academically written, however, content wise some parts were useful!» (Ok)
- The scenario planning didnt help much though.» (Ok)
- The tasks and tools we are given are great. Unfortunatally, my project was in a phase that made it hard to apply them all to the project. However, they will come useful in the future.» (High degree)
- Used 70% in BP» (High degree)

4. Would you recommend this course to other students?

17 svarande

Yes»16 94%
No»1 5%

Genomsnitt: 1.05

- Best of the lot» (Yes)
- I usually don"t recommend courses. But if someone would ask me I would say it was good.» (No)
Genomsnitt totalt för detta stycke: 4.11

Your own effort

5. How many hours per week did you spend on this course?

We mean total time, that is, it comprises the time you spent in class and the time you spent on your own work. Try to estimate the average time over the entire study period.

18 svarande

Not much, very little outside class»0 0%
At least 5 hours/week»6 33%
At least 10 hours/week»10 55%
At least 15 hours/week»2 11%

Genomsnitt: 2.77

6. How large part of the teaching offered did you attend?

18 svarande

0%»0 0%
25%»0 0%
50%»0 0%
75%»8 44%
100%»10 55%

Genomsnitt: 4.55

- This made it a lot easier once we wrote both the papers.» (100%)

7. How engaged were you in the teamwork?

18 svarande

Not active at all»0 0%
Not so active»0 0%
Participated, but was not very engaged»0 0%
Quite active»6 33%
Very active»12 66%

Genomsnitt: 4.66

Fulfilment of course aims and examination

8. How understandable were the aims of the course?

The aims of the course were stated in terms of what the course aims to help you with in your projects, and what the course aims to help you with as students and future strategists.

18 svarande

I have not seen/read/heard the goals»3 16%
The goals were badly expressed: I did not understand them»0 0%
It was difficult to know what I could expect from the course»1 5%
The goals gave some guidance, but could have been clearer»4 22%
It was clear what I could expect to learn from the course»10 55%

Genomsnitt: 4

- To be honest I read them and forgot them, I.e. didn"t use them much in the education» (The goals gave some guidance, but could have been clearer)
- I barely remember course goals but I think it was quite clear.» (It was clear what I could expect to learn from the course)

9. Given the choice, what would you have preferred as examination form?

The course used papers, memos and participation in class discussions as the main examination form. You can here indicate what you think would be appropriate ways of examination. Please click all alternatives that apply.

18 svarande

(på denna fråga var det möjligt att välja flera svarsalternativ)

Written papers (team)»9 50%
Indivdual papers»8 44%
Shorter papers (team)»3 16%
Individual short papers»5 27%
Performance in class discussions»3 16%
Presentations in class»6 33%
Exercises (other than cases) in class»2 11%
Smaller diagnostic tests»6 33%
Large traditional written test»1 5%
No opinion»3

- The examination forms used were suitable and effective in helping achieve the learning outcomes» (No opinion)
- I usually prefer exams, but this course should probably not be judged upon that. With smaller diagnostic test you could have made sure that we learnt more theory.» (Written papers (team), Individual short papers, Presentations in class, Smaller diagnostic tests)
- I would have preferred pass/fail on the group assignments and grades based on » (Indivdual papers, Individual short papers)
- In combination with team papers, which is basically how it was. » (Indivdual papers)
- I think the current set up of examination was very good. » (Written papers (team), Indivdual papers)
- Liked it» (No opinion)

Teaching and course administration

10. To what extent did the lectures contribute to your learning?

17 svarande

Not at all»0 0%
Small extent»0 0%
Some extent»2 11%
Large extent»13 76%
I really learnt a lot»2 11%
No opinion»0

Genomsnitt: 4 (bidrar till totalt genomsnitt/jämförelseindex)

- Similar courses in the past so new learnings were limited» (Some extent)
- The lectures were great and had a good connection to the work we did in the course.» (Large extent)

11. What did you think of the fact that the lectures were built up on exercises?

18 svarande

Very bad»0 0%
Bad»0 0%
Ok»2 11%
Good»4 22%
Very good»12 66%
No opinion»0

Genomsnitt: 4.55 (bidrar till totalt genomsnitt/jämförelseindex)

- In some cases it was not possible to attend a full day of class, since other meetings were scheduled. In this sense, it"s better not to have full days.» (Good)
- Kept class fresh.» (Very good)
- Learning by doing is really a lot greater than listening» (Very good)
- Perfect! As we used the tools it is easier to adopt them and start using them in actual work!» (Very good)

12. How well did the course administration work?

18 svarande

It was catastrophical»0 0%
Badly»1 5%
Ok»4 22%
Well»7 38%
Very well»6 33%

Genomsnitt: 4 (bidrar till totalt genomsnitt/jämförelseindex)

- The information from the teacher was often lagging.» (Badly)
- It was some trouble with time» (Ok)
- Great planning from the lecturer. However communication with other current courses would have improved the impact.» (Well)
- I like how you avoided pingpong» (Very well)
Genomsnitt totalt för detta stycke: 4.18


The course included different lecturers, both those with an academic background and people from industry.

13. What is your general impression of the set of lecturers that were engaged in the course

18 svarande

Poor»0 0%
Fair»0 0%
Adequate»1 5%
Good»5 27%
Very good»12 66%

Genomsnitt: 4.61 (bidrar till totalt genomsnitt/jämförelseindex)

- It was a really good mix» (Very good)
- Many the lecture on business models.» (Very good)

14. How would you rate the lecturers/case discussants in the course?


Tobias Fredberg (main lecturer)
18 svarande

Very poor»0 0%
Weak»0 0%
Ok»1 5%
Good»5 27%
Very good»12 66%

Genomsnitt: 4.61

Fredrik Dahlsten (market strategy)
17 svarande

Very poor»0 0%
Weak»1 5%
Ok»5 29%
Good»7 41%
Very good»4 23%

Genomsnitt: 3.82

Björn Frössevi (business model development)
17 svarande

Very poor»0 0%
Weak»2 11%
Ok»2 11%
Good»10 58%
Very good»3 17%

Genomsnitt: 3.82

Genomsnitt totalt för detta stycke: 4.61

Study climate

15. To what extent did you feel that you could approach the lecturers to ask questions?

18 svarande

Not at all»0 0%
It felt very awkward»0 0%
It was ok»2 11%
It felt comfortable»9 52%
I could easily approach the lecturers»6 35%
No opinion»1

Genomsnitt: 4.23 (bidrar till totalt genomsnitt/jämförelseindex)

- Fanns tendens till en negativ attityd mot vissa frågor i undantagsfall. » (It was ok)
- Most of the time comfertable but at times intimidating, maybe becuse we know that class performance counts and it is important to ask "the right question".» (It felt comfortable)

16. To what degree was there an open discussion climate in the class room?

The course aspires to create a positive atmosphere for discussions. Please rate the extent to which you think this goal was fulfilled.

18 svarande

Not at all»0 0%
Very poor, constricted discussion climate»0 0%
Low degree»1 5%
Ok»3 16%
High degree»6 33%
There was a very open discussion climate in the class room»8 44%

Genomsnitt: 5.16 (bidrar till totalt genomsnitt/jämförelseindex)

- I think the class was quite disengaged several times. It varied a lot.» (Ok)
Genomsnitt totalt för detta stycke: 4.71

For next year...

Please help me to develop the course further!

17. Which parts of the course were most valuable? What should definitely be preserved to next year?

- The overall style with exercises during the lecture. Makes each concept become practical from the onset.»
- Resources and Capabilities was my favourite, the market segmentation was also very good.»
- The exercises were good however maybe should be pass/fail in my opinion. Grades should be set on individual performance in exercises unrelated to the projects to make it fair»
- Divide the days in to two sometimes to be able to keep the focus. I would have liked to keep the section that was taken away for paper II. And for those cases where there is no project there should be a case that can be used becuse it is too difficult to write a good paper on different projects. »
- The lecture on business models»
- i think the course had a red thread that evolved logically. So it is hard to tell what should not be preserved or what should be added. »
- The workshop-kind of structure on the lectures.»
- Structure, content and examination format.»

18. Which parts felt least valuable? What should definitely be changed to next year?

- Can"t think of anything at the moment. »
- Scenario planning since we have done it before in the IEFS course.»
- nothing really»
- Business modeling is very interesting but we have done a lot of it throughout this year.»
- The presentation before the BR1. We have heard them a number of times and some of us presented different things like the pillars and some presented the exact BR1 presentation.»
- To grade people on class participation creates an atmosphere where people"s bullshitting capabilities are valued too highly.»
- I strongly believe that giving points for participation only encourages unnecessary comments»

19. Additional comments

- Great course and professional administration/teaching»
- Best course of the fall.»
- Communication with other courses so that repetition is avoided.»

Genomsnitt totalt för alla frågor: 4.35
Beräknat jämförelseindex: 0.81

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