|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ENKÄTER | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Visa resultatHär kan se resultatet från utvärderingen och exportera statistiken till ett annat program. Det går också att göra en enkel filtrering genom att klicka på svarsalternativen och kommentarerna eller en avancerad filtrering genom att använda knappen längst ned.
Brand management, TEK210Status: AvslutadÖppen för svar: 2010-04-07 - 2010-04-16 Antal svar: 16 Procent av deltagarna som svarat: 43% Kontaktperson: Anneli Hildenborg»
Your own effort1. How many hours per week did you spend on this course?We mean total time, that is, it comprises the time you spent in class and the time you spent on your own work. Try to estimate the average time over the entire study period.16 svarande
Genomsnitt: 4.37 - I unfortunately a lot of other commitments during the course. » (Around 20 hours/week) 2. How large part of the teaching offered did you attend?16 svarande
Genomsnitt: 4.56 - I was away the first week, so I missed those lectures. But I attended 100% of the remaining lectures.» (75%) Goals and goal fulfilmentThe course syllabus states the course goals in terms of learning outcomes, i.e., knowledge, skills and attitudes to be acquired by the student during the course.3. How understandable are the course goals?16 svarande
Genomsnitt: 3.56 - Målen låter alltid bra, men tycker det är sällan som jag känner att jag faktiskt kan relatera kursinnehållet till dem» (The goals give some guidance, but could be clearer) 4. Are the goals reasonable considering your background and the number of credits?Answer this this question and the succeeding one, only if you do know the course goals.16 svarande
Genomsnitt: 2 5. Did the examination assess whether you have reached the goals?16 svarande
Genomsnitt: 2.43 - I think the simulations in general were very good in general, but I have to say that the last part of the course (Franchising) seemed a little bit to focused on a rather narrow topic not directly related to brand management. It was interesting though.» (To some extent) Teaching and course administration6. To what extent has the teaching been of help for your learning?16 svarande
Genomsnitt: 3.25 - More frameworks, theory to build a book would have been great! But not too many ,)» (Large extent) 7. To what extent has the course literature and other material been of help for your learning?16 svarande
Genomsnitt: 2.43 - A book on the basis in marketing would be good. I used books from previous courses for this (e.g. Kotler, Principles if Marketing)» (Some extent) 8. How well did the course administration, web page, handouts etc work?16 svarande
Genomsnitt: 2.68 - The rather badly grade is due to that there were many late changes in schedule, litterture list etc. In my opinion if a change is to be made in the schedule it should be done during working hours (8-17) one day before even if i understand that late changes can occur. If changes in the litterature list is going to be made (i.e. module 3) it is preferable if the are done before this particular week starts. As it was now the change was made on monday w3, adding 10 articles. If I am to gain from preparations for a week I want read them before the week starts. Hence, I would prefer if changes in the litterature list are made in advance so that I have a chance to prepare and plan my week.» (Rather badly) Study climate9. How were the opportunities for asking questions and getting help?15 svarande
Genomsnitt: 3.8 10. How well has cooperation between you and your fellow students worked?16 svarande
Genomsnitt: 3.81 - Min grupp fungerade inte på topp. På grund av sjukdom för en deltagare och totalt ointresse av vissa övriga var vi två stycken som mer eller mindre skrev första simulationen själva. Det var intressant och lärorikt för mig, men blev också en lite väl tung vecka. Resten av simulationerna fungerade bättre.» (Very well) 11. How was the course workload?16 svarande
Genomsnitt: 3.18 - Good workload. It was a bit more relaxing than other courses.» (Adequate) 12. How was the total workload this study period?16 svarande
Genomsnitt: 3.37 - Good workload.» (High) Summarizing questions13. What is your general impression of the course?16 svarande
Genomsnitt: 4.18 - A very good course overall. Would have been excellent if it was more credits (longer that is) and more focused on brand management.» (Good) 14. What should definitely be preserved to next year?- The guest lecturers that talked about branding, like Magnus from Stylt and Ulrika from Differ, they were really good.»- Greg and the high number of external lecturers.» - The lectures during the first module that touched upon fundamental concepts in marketing and brand building» - Most of the guest lecturers as well as Gregory Carson"s, and Lars Andersson"s stuff. » - I lerned alot during week 1, 3, 4 and much of the lectures and assignments during these weeks were really good. The brand evaluation simulation (2 a and b) was also good.» - The product concept simulation.» - Superb industry insights lectures» - The last weeks tutor :) Jonas with his product conceptsimulation!» - simmulation 3!» - Gregory, external lecturers (especially Jens Östgaard, Ulrika Burling, and Magnus Stenberg)» - post the litrature earlier.....more orientation about the moodle and prosound case.» - external lecturers where very good! (exept Faremo!)» - The content of the course.» - The hotel design lecture. The simulations the last week. Franchise is a good concept to work with. Also the group simulation where we were working with descriptive and distinctive terms etc. Also gregory"s lectures. Most was worth keeping.» - Gästföreläsarna, möjligen med lite extra teori av er på institutionen» 15. What should definitely be changed to next year?- Skip Jonas Faremo"s lecture»- Communication regarding what is graded or not, thinking about Greg"s assignment.» - More academic lectures on managing brand portfolios. » - The course feels way too short. I wouldn"t mind having 8 weeks of brand management. I also think that some of the literature should have been mandatory because it was really good. » - Some of the legal lectures and aspect were repetition from this fall and in my opinion it would be nice if these lectures had a little more aspects than strictly judicial aspects. Then againg I understand that the legal aspect is one that we must have and that the interdiciplinarity calls for more judicial aspects.» - I think the debate could be done better. For example in smaller groups rather than in the whole class + TESe.» - It would be great to have lectures on brand portfolio management» - less repetition of IPS» - a little less eternal lecturers, and less trademark law repetition» - Grade Gregory"s assignment» - more industry seminars, although try to tel them to start with cases right away, instead of repition at the begining and then going to cases....some the lectrueres did that..and the class got interesting 10 min before it ended » - less focus on grading, more focus on feedback» - Study material can be more precise.» - Repetionsdelen och förkortning av franchising veckan!» 16. Additional comments- Thank you!»- N/A» - Overall I am very satified with the brand management course.» - Fun course! » - Good work, thanks for a great education!» - Mycket rolig kurs!! Kul att vi fick vara på ITLabbet och Handels ibland. Det är motiverande och roligt för oss att få träffa och se andra studenter och att ta del av känslan av ett studentcampus. Att vara bara på Biotech och därmed bara träffa vår ,visserligen underbara, klass kan ändå ge en känsla av isolering som ingen av oss uppskattar. Ingen regel utan undantag, men det känns som att inställningen i ICMklassen och TEES är vitt skilda. Jag tror varken vi eller dem mår bra av att blandas (som sagt med vissa undantag) och jag skulle inte uppmuntra till fler blandade grupparbeten över klassgränserna...............................»
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
0%