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Business marketing and purchasing, tek260

Status: Avslutad
Öppen för svar: 2009-12-18 - 2010-01-31
Antal svar: 36
Procent av deltagarna som svarat: 40%
Kontaktperson: Lars-Erik Gadde»
Utbildningsprogram som genomför enkäten: Chalmers
Klass: Övriga

Your own effort

1. How many hours per week did you spend on this course?

We mean total time, that is, it comprises the time you spent in class and the time you spent on your own work. Try to estimate the average time over the entire study period.

36 svarande

At most 15 hours/week»6 16%
Around 20 hours/week»16 44%
Around 25 hours/week»8 22%
Around 30 hours/week»4 11%
At least 35 hours/week»2 5%

Genomsnitt: 2.44

- In the first weeks the workload was mainly due to lectures and reading of the book, however in the final weeks it was necessary much more work for the project and exam, with much more hours required. » (Around 20 hours/week)
- Not that much in the beginning, but later when we have had the interview we write the report in one week, so here we spent much much more time. And closer to the exam I skipped some lessons. Difficult to say.» (Around 20 hours/week)
- The concepts were new to me and I needed time to melt them. Also the poorly performed project took a lot of time to structure.» (Around 30 hours/week)

2. How large part of the teaching offered did you attend?

36 svarande

0%»0 0%
25%»2 5%
50%»5 13%
75%»15 41%
100%»14 38%

Genomsnitt: 4.13

- I came, unless I had something to fix» (75%)

Goals and goal fulfilment

The course syllabus states the course goals in terms of learning outcomes, i.e., knowledge, skills and attitudes to be acquired by the student during the course.

3. How understandable are the course goals?

36 svarande

I have not seen/read the goals»5 13%
The goals are difficult to understand»1 2%
The goals give some guidance, but could be clearer»15 41%
The goals clearly describe what I am supposed to learn»15 41%

Genomsnitt: 3.11

4. Are the goals reasonable considering your background and the number of credits?

Answer this this question and the succeeding one, only if you do know the course goals.

31 svarande

No, the goals are set too low»0 0%
Yes, the goals seem reasonable»30 96%
No, the goals are set too high»1 3%

Genomsnitt: 2.03

5. Have the content of the course helped you to achive the goals?

33 svarande

No, not at all»0 0%
To some extent»13 39%
Yes, definitely»19 57%
I don"t know/have not been examined yet»1 3%

Genomsnitt: 2.63

Teaching and course administration

6. To what extent has the teaching been of help for your learning?

36 svarande

Small extent»3 8%
Some extent»11 30%
Large extent»21 58%
Great extent»1 2%

Genomsnitt: 2.55

- I did not get any overview from the lectures - I miss that. It caused problems when trying to read the litterature» (Some extent)

7. To what extent has the course material been of help for your learning?

- the course book
- the articles

35 svarande

Small extent»5 14%
Some extent»16 45%
Large extent»10 28%
Great extent»4 11%

Genomsnitt: 2.37

- The book contained too much material so that it was hard to focus» (Some extent)

8. How well did the course administration, web page, handouts etc work?

36 svarande

Very badly»0 0%
Rather badly»3 8%
Rather well»25 69%
Very well»8 22%

Genomsnitt: 3.13

- The compendium was a total mess, the homepage worked rather well» (Rather badly)

Study climate

9. How well has cooperation between you and your fellow students worked?

36 svarande

Very poorly»1 2%
Rather poorly»5 13%
Rather well»15 41%
Very well»14 38%
I did not seek cooperation»1 2%

Genomsnitt: 3.25

- I did not seek cooperation for reading the course, however the group for the marketing plan was dysfunctional» (Very poorly)
- exchange students has some problems with understanding how a report should be written at chalmers, caused some problem.» (Rather poorly)

10. How was the course workload?

36 svarande

Too low»0 0%
Low»2 5%
Adequate»29 80%
High»3 8%
Too high»2 5%

Genomsnitt: 3.13

- The book was hard to read due to its volume, the compendium contained messý articles. I had to use Wikipedia as a main learning channel» (Too high)

11. How was the total workload this study period?

36 svarande

Too low»0 0%
Low»1 2%
Adequate»18 50%
High»12 33%
Too high»5 13%

Genomsnitt: 3.58

- the course in risk management & safety had too much unnecessary workload» (Too high)
- I had to skip the other courses to be able to take this one» (Too high)

Summarizing questions

12. What is your general impression of the course?

36 svarande

Poor»1 2%
Fair»4 11%
Adequate»8 22%
Good»20 55%
Excellent»3 8%

Genomsnitt: 3.55

- There were ups and downs, but the awfully perfomed marketing plan lowers the grade severely» (Fair)
- Really interesting project, maybe because we had a really interesting company. However the lectures could get more interesting!» (Good)
- Excellent course for engineers. Very good focus!» (Excellent)

13. What should definitely be preserved to next year?

- the compendium»
- guests»
- The lecture on pricing.»
- All guest lecturers. I really liked the lecture about value based pricing.»
- The project»
- Then guests from the industry»
- The guest lecture in particular the one about the two possible types of pricing, value- and cost- pricing, that was in my opinion the best guest lecture. Along with the one about positioning, differentiation and segmentation.»
- marketing project»
- the guest speakers»
- marketing Planning report»
- the project work»
- the project work»
- the way the course is running, should not be changed. It seems to be good and perfect.»
- the guest lectures»
- In some how narrow the cource if possible. Too much to understand.»
- Project»
- The group project.»
- The summary lecture and most of lecture content»
- The "Marketing plan" project»
- project»
- Henrik Dubois lecture, Gadde as reader»

14. What should definitely be changed to next year?

- The exam room, the H-rooms are not good in any way. Only questions on the exam that is relevant, lead-users has been mentioned 1 time and it wasent even explained very well »
- more interactive cases»
- Changes need to be made for the marketing planning project. The project was good but the scedule for it has to be lighter.»
- The architecture of the course»
- I think the lectures could have been more dynamic»
- putting more focus on important things in the course rather than having a complete book and a compendium to read»
- the exam modality should be different: more "weight" for the work on field and a take home exam »
- the framework should be clearer»
- better slides where one can easily find out the information.»
- More dynamics lectures , the teacher should talk in a more attractive way without a monocordic rythym»
- some of the lecture is important for project should be taken earlier»
- nothing should be changed except if there is something updated concepts of teaching subject.»
- More info about the project. »
- The course litterature. Some things could be handled trough workshops instead of lectrures»
- Throw out Bankvall from the course - his part of the project was horrible and to a large extent ruined it»

15. Additional comments

- It was a very interesting topic to discuss definetly.»
- I have already read a couple of marketing courses earlier so a lot of material was only repetition. »
- none»
- There could be stronger connections to the models and theories handled in the PD-master course "Product development management" (Lars Trygg). Perhaps a meeting with the examinators with a discussion regarding where the two courses converge..?»
- Rework the concept for the project wrt its very compressed time-scale, eg provide a comprehensive disposition instead of a crappy article»

16. To what extent did the guest lectures contribute to your learning?

36 svarande

Small extent»2 5%
Some extent»15 41%
Large extent»14 38%
Great extent»5 13%

Genomsnitt: 2.61

- some of the guest lectures didnt have so much to do with the course content» (Some extent)
- The guest lectures with Dubois and the pricing-guys were excellent!» (Great extent)

17. To what extent did the written exam reflect the course content

35 svarande

Small extent»1 2%
Some extent»7 20%
Large extent»19 54%
Great extent»8 22%
Did not participate»0 0%

Genomsnitt: 2.97

- The exam felt relevant» (Large extent)
- very good structure of exam» (Great extent)

18. To what extent did the two mini-cases add to your understanding ?

- the mini-cases were good»
- the first to some extent, the second not at all.»
- the first one helped a lot, the second wasn"t very good.»
- They were quite good but I think I didn"t care for them that much.»
- wider understandimng and in depth knowledge»
- It was an important pratical knowledge for us to acquire.»
- Quite useful »
- helped understanding real cases where somtimes more complex situations occur than theori can explain. very god!»
- large extent»
- they where ok. it was good to apply the learnings on theses cases.»
- it is good and very helpful to understand the course content»
- in great extent. we had a fair group work and an excellent outstanding project report and presentation.»
- it gave a concrete and tangible perspective of the theory in reality.»
- Good»
- I found them very interesting and useful. »
- quite useful»
- I think it good. Would be even better if the class was devided into two groups.»
- Did not attend.»
- Some extent, maybe there could be some more mini-cases instead of so many guest lectures»

19. What is your opinion about the marketing planning project ?

- The project was fine but the grading of it was pretty bad, too much focus on small language errors and structure»
- it was an intresting project»
- a little squished between all the other things,, »
- Too stressful in the beginning.»
- The scedule was too tight, we were supposed to start having interviews with companies after we had three lectures. That is not enough for us to ask relevant questions. As the course went on I realized more questions that I would have liked to ask in that first meeting we had with the company.»
- It was interesting and fun»
- Good thing to apply what you"re learning»
- the project was interesting however some members of the group did not get quite well what was the purpose and the main goals that should be achieve. Maybe because their background was more of a pure engineering course with almost no component of management knowledge that is esential for this kind of projects in my opinion.»
- Could be more points to collect on these, since they took up alot of time and effort»
- Useful but it must more important for the final mark ( increasing the percentuage of the work in consideration of the overall mark) »
- Difficult to be put together in a group with people with different goals, felt that marking was a bit ufair according to my individual work but due to some group member it obviously fell down...sad. Otherwise an interesting task and we learned a lot from it. Nice to get into a product that thoroughly which otherwise would not happen.»
- good!»
- great »
- it is a good idea, but the conduction was not the best. better guidance and more time would be good.»
- To theoretical. Should make the students more entrepeneurs, should have a larger focus on coming up with ideas. »
- it is helpful to have a deeper understanding of the course content»
- It is a good way to learn. The group should be done randomply chosen member as it is done this term. »
- it was good, but kind of unclear in the beginning.. it took a while to grasp the concept of it.»
- Very intresting but due to the large context of the cource it"s hard to learn the objectives in just one study period. But overall i think it"s a very good cource.»
- Very good»
- It was difficult but rewarding. »
- not much time»
- Overall it was a good learning experiance. It would help with a more thourough example on the first presentation of the project. It was a bit confusing in the beginning. »
- Really good! The best part of the course! However, you said we should come up with a market plan but that"s not really possible. Little confusing. So we called our report "Marketing planning project" instead.»
- Actually very interesting but poorly performed. Throw out Bankvall and rework the concept wrt the severe lack of time»

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