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Strategy and Marketing for a Knowledge-based Business, CIP081

Status: Avslutad
Öppen för svar: 2008-11-24 - 2008-12-12
Antal svar: 12
Procent av deltagarna som svarat: 63%
Kontaktperson: Tobias Fredberg»
Utbildningsprogram som genomför enkäten: Chalmers

1. Which program do you study?

12 svarande

CSE»8 66%
GIBBS»4 33%

Genomsnitt: 1.33

Your own effort

2. How many hours per week did you spend on this course?

We mean total time, that is, it comprises the time you spent in class and the time you spent on your own work. Try to estimate the average time over the entire study period.

12 svarande

At most 15 hours/week»7 58%
Around 20 hours/week»2 16%
Around 25 hours/week»3 25%
Around 30 hours/week»0 0%
At least 35 hours/week»0 0%

Genomsnitt: 1.66

- Might seem like a small number, but it is not considering that the course went on for 16 weeks.» (At most 15 hours/week)
- It is really hard to average this but I think it is a fair estimation that I spent 30 hours every other week, thus, 15 hours per week.» (At most 15 hours/week)
- of course it depended a lot on if we had some deliverables or not. in weeks then we had deliverable we spent around 30 hours per week but otherwise less.» (At most 15 hours/week)
- Hard to estimate, the time spent varied a lot between different weeks. Some weeks about 30h other ss than 10.» (At most 15 hours/week)
- Hard to estimate since it is so connected with the project.» (Around 20 hours/week)
- Some activities supported the course, but are not included into this figure.» (Around 20 hours/week)
- The options for this question are interesting seeing as the course only was 25% of full time which should be only 10 hours a week...» (Around 25 hours/week)

3. How large part of the teaching offered did you attend?

12 svarande

0%»0 0%
25%»0 0%
50%»0 0%
75%»0 0%
100%»12 100%

Genomsnitt: 5

- I missed 3 hours due to illness.» (100%)
- The teaching was part of the grading (like back in high school). An interesting feature for a university course.» (100%)

Goals fulfilment and examination

The course syllabus and the lectures have stated the course goals in terms of what the students should gain from the course.

4. Did you know what you could expect to gain from the course?

12 svarande

No, I had no clue»0 0%
It was difficult to get to know what I could expect to gain»1 8%
The goals were ok»1 8%
I got to know what I could expect to gain»8 66%
It was very clear to me what I could expect to gain»2 16%

Genomsnitt: 3.91

- Extremely well communicated goals and content. Thank you for showing the progress of the course, as well as the context, in the beginning of every workshop.» (It was very clear to me what I could expect to gain)

5. How appropriate were the exercises in class for the development of your business?

12 svarande

(på denna fråga var det möjligt att välja flera svarsalternativ)

Not at all»0 0%
Somewhat»2 16%
Ok»3 25%
Quite appropriate»6 50%
Very appropriate»3 25%
No opinion»0

- Some exercises were much more applicable than others. The final exercise was the most applicable.» (Ok)
- All of them seems more or less appropriate, but some will not be used very much in the progress of the business. At the same time, for example the business model will be the foundation for the progress of the business.» (Quite appropriate)
- Some things were difficult to apply, eg scenario planning. However, all parts of the course were interesting, eventough they were not applicable to the project. next time try not to connect as much to the project. Many tools and methods are easier to apply to something traditional (Volvo) and are therefore easier to learn when applied on traditional settings. when we have mastered the traditional application, it is easier to do it on our own» (Somewhat)
- Some of them were very interesting. Most of them were meaningful.» (Quite appropriate)
- The scenario planning was not so useful for instance while the BM and branding assignments were very useful» (Ok, Quite appropriate, Very appropriate)

Teaching and course administration

6. To what extent has the teaching been of help for your learning?

12 svarande

Not at all»0 0%
Small extent»1 8%
Some extent»3 25%
Large extent»8 66%
Great extent»0 0%
No opinion»0

Genomsnitt: 3.58 (bidrar till totalt genomsnitt/jämförelseindex)

- Thank you for bringing in experts on the different fields. Very valuable and very credible. » (Large extent)

7. To what extent have the excercises contributed to your learning?

12 svarande

Not at all»0 0%
Small extent»0 0%
Some extent»2 18%
Large extent»8 72%
Great extent»1 9%
No opinion»1

Genomsnitt: 3.9 (bidrar till totalt genomsnitt/jämförelseindex)

- The feedback and grading took too much time (still don"t have any idea of any of the grades)» (Large extent)
- I learn by doing. Good balance between teaching and exercising.» (Great extent)
- don"t know if this refers to the exercises in class or the deliverables?» (No opinion)

8. What did you think of the fact that the lectures were built up on exercises?

12 svarande

Very bad»0 0%
Bad»0 0%
Ok»1 8%
Good»2 16%
Very good»9 75%
No opinion»0

Genomsnitt: 4.66

- See above.» (Very good)
- it is easier to learn when class is interactive» (Very good)

9. To what extent has the course literature and other material been of help for your learning?

12 svarande

Not at all»2 16%
Small extent»3 25%
Some extent»7 58%
Large extent»0 0%
Great extent»0 0%

Genomsnitt: 2.41 (bidrar till totalt genomsnitt/jämförelseindex)

- Course literature not connected to what we did in class... » (Small extent)
- To me, the greatest part of the learning experience was rather listening to the lecturers and then trying myself with the access to support and guidance.» (Some extent)
- kind of generic book. i think that short articles that use examples from real businesses often get to the point quicker (kind of like the examples in the book :))» (Some extent)
- Have had very little time to actually read the literature» (Some extent)

10. How well did the course administration, web page, handouts etc work?

12 svarande

Very badly»0 0%
Rather badly»1 8%
Ok»3 25%
Well»5 41%
Very well»3 25%

Genomsnitt: 3.83

- Could be good to know the changes of the assignments a bit in advance» (Rather badly)
- Emails from the lecturer were timely and informative. The lack of grading or feedback on the assignments was dissapointing.» (Ok)
- Since I am taking notes on my computer it is essential to have access to slideshows etc in beforehand so that notes can be made electronically on the slides» (Ok)
- Again, too slow feedback and grading» (Well)
- good work with sending out ppts» (Well)
Genomsnitt totalt för detta stycke: 3.28


11. What is your general impression of the set of lecturers that were engaged in the course?

11 svarande

Poor»0 0%
Fair»0 0%
Adequate»0 0%
Good»8 72%
Excellent»3 27%
No opinion»0

Genomsnitt: 4.27 (bidrar till totalt genomsnitt/jämförelseindex)

- See above.» (Excellent)

12. Please grade the following teachers on a scale where 1=lousy and 5=excellent


- I think that Fredrik"s lecture was less well balanced than the others, i.e. balance between interaction, discussion, trying and lecturing.»
- the market strategy was a very interesting lecture, but could have been more engaging. (was he jetlagged?) product development was a bit lame because it was once again volvo... I have heard about product development many times academically, but i don"t know much practically. maybe bring in product development consultants who can talk about how they make prototypes and how they can help us in our projects..? just an example of something that would be applicable to our projects.»
- Mårten Westlund was hands-on... Not making things too academic when they don"t have to be. This is where Tobias teaching, which was good, could improve, seems he"s making things academic and difficult when they are actually not. Make things easy, not hard...»

Tobias Fredberg
12 svarande

0 0%
0 0%
0 0%
6 50%
6 50%
No opinion»0

Genomsnitt: 4.5

Fredrik Dahlsten (market strategy)
12 svarande

1 8%
1 8%
7 58%
2 16%
1 8%
No opinion»0

Genomsnitt: 3.08

Maria Elmquist (innovation and product development)
12 svarande

0 0%
1 8%
3 25%
4 33%
4 33%
No opinion»0

Genomsnitt: 3.91

Björn Frössevi (business models)
12 svarande

0 0%
2 16%
1 8%
5 41%
4 33%
No opinion»0

Genomsnitt: 3.91

Mårten Westlund (communication strategy)
12 svarande

0 0%
0 0%
0 0%
4 33%
8 66%
No opinion»0

Genomsnitt: 4.66

Genomsnitt totalt för detta stycke: 4.27

Learning climate

13. How were the opportunities for asking questions and getting help?

12 svarande

Very poor»0 0%
Rather poor»0 0%
Ok»1 8%
Good»5 41%
Very good»6 50%
I did not seek help»0

Genomsnitt: 4.41 (bidrar till totalt genomsnitt/jämförelseindex)

- Good that it is possible to call you» (Good)
- this applies only on Fredrik. one could easily call him and email him and he was always nice, even though he became interrupted.» (Very good)

14. How open were the lectures for critical thinking and discussion?

12 svarande

Not at all»0 0%
Not much»1 8%
Ok»2 16%
Open»2 16%
Very open»7 58%
No opinion»0

Genomsnitt: 4.25 (bidrar till totalt genomsnitt/jämförelseindex)

- Teachers got defensive when people asked questions.» (Not much)
- The mindset of the lecturers were good. The problem, if any, was rather that the students were to "tired" to hold up such an effort level on the lectures required to challenge and discuss.» (Very open)

15. How was the learning environment in the lectures?

12 svarande

Really bad»0 0%
Bad»0 0%
Ok»3 25%
Good»5 41%
Excellent»4 33%
No opinion»0

Genomsnitt: 4.08 (bidrar till totalt genomsnitt/jämförelseindex)

- Very good with getting valid feedback on the business model presentation» (Excellent)
Genomsnitt totalt för detta stycke: 4.25

Summarizing questions

16. What is your general impression of the course?

12 svarande

Poor»0 0%
Fair»1 8%
Adequate»2 16%
Good»7 58%
Excellent»2 16%

Genomsnitt: 3.83 (bidrar till totalt genomsnitt/jämförelseindex)

- good: workshops and some of the lectures to be improved: the papers were vaguely defined and feedback was not given in order for any learning to take place in connection to them. people tell me there is a 1 month rule on chalmers for feedback on all deliverables. grading of in-class activity makes us feel like in high-school again - making people think of questions that seem smart rather than are interesting.» (Fair)
- It was an academic course, i did not feel that it was directly supporting the main struggles we have in our project but in the long term it is a very interesting course!» (Good)
- More academic exercises in order to be forced to actually learn specific models and theory. Most work was done quite pragmatically.» (Good)
- intense but rewarding workload. Good balance. Excellent lecturers. Good content. Very well communicated goals and content.» (Excellent)

17. What should definitely be preserved to next year?

Please comment!

- The guest lecturers, the open discussion in class, the "workshops", and attempting to align the assignments with the business plan.»
- I hope this is clearly answered in the questions above. »
- Lots of external people, exercise based lectures.»
- mårten"s lecture about communication»
- some of the lectures and the in-class exercises»
- The scenario planning. and BM feedback session»
- everything except Fredriks lecture. at least if he is the lecturer.»
- Cumulative work in business model. Was good to build up the classes in order to produce one large and more complete report at the end.»
- The workshop approach. Branding lecture and excercise»

18. What should definitely be changed to next year?

Please comment!

- Earlier feedback on assignments(BM was very quick)»
- Feedback on the hand-ins. Especially before some of the assignments requiring we build further upon a previouse assignment.»
- Feedback on assignments right away»
- Nothing that i can"t think of that definitely should be changed but for some reason I didn"t appreciate the market strategy assignment as much as the other assignments.»
- scenario planning was a bit difficult for us, but I still understand why it was part of the course»
- feedback grading criteria work load deliverables»
- cap gemini lecture»
- the amount of hours put on theori can be decreased. Fredrik should be exchanged to another lecturer.»
- Some direct applications of theories and models.»
- The scenario planning should be removed or drastically changed. »

19. If the course was an elective course - would you recommend it to other students?

12 svarande

Yes»11 91%
No»1 8%

Genomsnitt: 1.08

- If they have a project to try on...» (Yes)
- yes, but I would really like a summary of the theories, strategy and models that we have learned and that can be useful in the future as an entrepreneur, manager or strategist etc. In order to easier be able to remember the content!» (Yes)
- learning outcome wasn"t enough considering time invested» (No)

20. Additional comments

- Thank you for a good course. I hope you will be keeping hosting this course next year.»
- I liked anekdotes about strategic change, maybe more about using mission and vision in order to implement strategic change, i feel that part is still a bit vague »
- feedback for next year"s course evaluation: ask about grading structure and about the deliverables. the papers is what we all spent most of the time on in this course and not in class...»
- nice course with good learnings»
- Thanks! =)»
Genomsnitt totalt för detta stycke: 3.83

Genomsnitt totalt för alla frågor: 3.84
Beräknat jämförelseindex: 0.71

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